Geo-fencing is the most advanced location-based targeting available. Just as it sounds, geo-fencing allows you to draw a virtual fence around a physical location on a map exactly where you want to target your customers. When a person with GPS enabled on their mobile device enters your virtual fence we will be able to start targeting them with display ads.
Geo-fencing has endless applications from targeting anyone that walks into your competitor’s store, to targeting expos filled with your potential customers. Geo-fencing also allows us to target your own customers walking into your store for retargeting, or track in-store conversions when someone comes to your location from an ad.